Welcome to Blog

The Skip Yowell Future Leadership Academy

In memory of the co-founder of Jan Sport, the Outdoor Industry Association launched last year the Skip Yowell Future Leadership Academy.  The program was a huge success with over 22 participants and 12 mentors from the outdoor and active lifestyle markets. I am happy to announce that the program had over a 100 applicants and […]

Read More
Coffee with Kyle

I am sitting in a busy coffee shop in Truckee and just got done hiking one of my favorite trails in the area. The objective of the day, print out a picture of Kyle, get outside, snap a pic, and upload it to dropbox. All the collected images will be shared at the Memorial Celebration […]

Read More
Mentoring: Ripping the Band-Aid off

Mark Twain once wisely advised: “Keep away from small people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” It was in the summer of 2013 and I had been asked by Amy Luther, Director of Member Strategy and Engagement […]

Read More
Community

It’s 5 a.m. on a Thursday, and while the world was sleeping, 130 of us were awake at the trailhead at Mt. Baldy. There was a little bit of trail magic that morning. I stepped out and could instantly smell the dirt, hear the sound of the trees and witness the sun rise over the […]

Read More
Alive Day #9

At the starting line, it was a crisp April morning, in 2009. I lined up with the sub-5 hour pacer and looked around at the 3,000-plus athletes who were about to run the 26.2 miles with me in Big Sur that day. A recording of the Star Spangled Banner played and tears began running down […]

Read More
The REI Outessa Summit

Remember that blog post that we did earlier this year highlighting women’s only events around the country? Well add another amazing event to the list – Outessa! The first ever REI Outessa Summit is right around the corner. The first two events of the summit will take place at the  Kirkwood Resort near Lake Tahoe, […]

Read More
8000 Meter Challenge

What did I get myself into? A casual conversation with John Drollinger, my Marmot rep in SoCal, has now turned into me participating in the 8000 Meter Challenge in September. The challenge, sponsored by Jansport  is an exclusive hiking / trail running event for outdoor industry retail staff and brand representatives. Participants will climb the […]

Read More
Dolly Girl

I wish Dolly could have talked. I’d love to hear her side of the story of the many adventures that we went on the past twelve years. The last few days, my family, friends, industry colleagues, and acquaintances have showered me with condolences on the passing of my best friend, Dolly. I have heard an overwhelming […]

Read More
Gear for your little buckaroo!

If I were to send a survey out to my  outdoor industry colleagues and ask why did you join? I’d probably hear many “ Wonder Years” stories of sleeping in a tent with all your siblings, fishing with grandpa in the river, roasting marshmallows, and hiking in the forests. The stories that defined our childhood […]

Read More
Gratitude

The 16th annual North Bay Business Journal’s Women in Business Gala, was nothing short of inspiring and quite honestly one of the most memorable evenings of my career. With over 250 attendees, most of whom were women from the Sonoma, Napa, and Marin county all coming together for this prestigious event. The venue was absolutely […]

Read More